Florida Realtors® News
- Florida luxury market surges to start 2026, led by record condo gains May 22, 2026Florida’s luxury housing market gained momentum in early 2026, with multimillion-dollar home and condo sales rising sharply statewide, led by strong growth in the ultra-high-end market.amyc
- Build your own flywheel: Stacked marketing creates compounding momentum May 22, 2026As competition grows and larger brokerages invest heavily in retention and technology, more agents are combining direct mail, email, digital content and relationship-based outreach into coordinated campaigns designed to create long-term visibility and steady business momentum.amyc
- Southern buyers making smaller down payments than other regions May 22, 2026A new report found buyers in the South made smaller down payments than buyers in other parts of the country during the first quarter of 2026, reflecting lower home prices across many Southern markets even as affordability pressures remain elevated nationwide.amyc
- Mortgage rates climb to nine-month high May 21, 2026The 30-year fixed rate mortgage rate rose to 6.51% from 6.36% last week, while rates on 15-year loans moved to 5.85% from 5.71% last week.amyc
- Florida housing market at inflection point as summer approaches, economist says May 21, 2026Florida’s housing market is entering a period where the next several months could help determine whether conditions stabilize or soften later in 2026, according to Florida Realtors Chief Economist Dr. Brad O’Connor.amyc
- Fed minutes point to longer mortgage-rate uncertainty May 21, 2026Federal Reserve officials said rate hikes could still be considered if inflation stays high, adding uncertainty for buyers and sellers hoping for lower mortgage rates.amyc
- Agent recruiting activity rises sharply in early 2026 May 21, 2026Agent recruiting activity accelerated in the first quarter of 2026 as brokerages competed more aggressively for talent after a slower 2025, according to a new industry report.amyc
- Fannie Mae: Rates likely to remain elevated longer than expected May 20, 2026Mortgage rates could remain near 6.3% through much of 2026, a forecast that could continue shaping affordability, inventory and buyer demand. Local market conditions and negotiating trends remain critical as inventory slowly improves.amyc
- Florida housing inventory near pre-pandemic norms, economist says May 20, 2026Florida Realtors Chief Economist Dr. Brad O'Connor says statewide inventory levels resemble the 2014-2020 period far more than the post-2008 foreclosure crisis, with single-family supply just 7% above April 2019 levels.amyc
- Realtors should rethink captions as social search changes May 20, 2026As social platforms scan captions, video audio and on-screen text, Realtors should use clearer keywords and more specific hashtags to help buyers and sellers find their posts.amyc