Florida Realtors® News
- Florida budget heads to vote with housing funds included May 26, 2026Florida House and Senate leaders reached a final agreement on a nearly $115 billion state budget late Sunday, clearing the way for lawmakers to hold a final vote Friday after an extended special session. The plan includes funding for Florida Realtors legislative priorities – Hometown Heroes, SHIP and SAIL affordable housing programs.amyc
- Florida beaches top national rankings – here's how to use it May 26, 2026Two national beach rankings placed several Florida beaches among the nation’s best, giving real estate professionals a timely way to discuss lifestyle demand, tourism visibility and the factors shaping coastal housing markets.amyc
- The social content shift agents can't afford to ignore May 26, 2026TikTok, Instagram Reels and Facebook Live are generating the strongest brand engagement, while polished static posts continue to lose ground across platforms, according to a new report.amyc
- Florida luxury market surges to start 2026, led by record condo gains May 22, 2026Florida’s luxury housing market gained momentum in early 2026, with multimillion-dollar home and condo sales rising sharply statewide, led by strong growth in the ultra-high-end market.amyc
- Build your own flywheel: Stacked marketing creates compounding momentum May 22, 2026As competition grows and larger brokerages invest heavily in retention and technology, more agents are combining direct mail, email, digital content and relationship-based outreach into coordinated campaigns designed to create long-term visibility and steady business momentum.amyc
- Southern buyers making smaller down payments than other regions May 22, 2026A new report found buyers in the South made smaller down payments than buyers in other parts of the country during the first quarter of 2026, reflecting lower home prices across many Southern markets even as affordability pressures remain elevated nationwide.amyc
- Mortgage rates climb to nine-month high May 21, 2026The 30-year fixed rate mortgage rate rose to 6.51% from 6.36% last week, while rates on 15-year loans moved to 5.85% from 5.71% last week.amyc
- Florida housing market at inflection point as summer approaches, economist says May 21, 2026Florida’s housing market is entering a period where the next several months could help determine whether conditions stabilize or soften later in 2026, according to Florida Realtors Chief Economist Dr. Brad O’Connor.amyc
- Fed minutes point to longer mortgage-rate uncertainty May 21, 2026Federal Reserve officials said rate hikes could still be considered if inflation stays high, adding uncertainty for buyers and sellers hoping for lower mortgage rates.amyc
- Agent recruiting activity rises sharply in early 2026 May 21, 2026Agent recruiting activity accelerated in the first quarter of 2026 as brokerages competed more aggressively for talent after a slower 2025, according to a new industry report.amyc